Ladbrokes burst onto the scene in Australia back in 2013 to much fanfare. They are a bookie with over 125 years experience and employing 15,000 people over the world, so as you can expect, they made an immediate impact in Australia.
In the years since Ladbrokes Australia has established themselves as one of the market leaders here. They are always running major promotions, have a stunning website, plus have introduced some exclusive betting products which punters have been lapping up for some time now.
$250 Free Bet
- Open a new account at Ladbrokes. Register Here
- Make your very first deposit into your new account
- They will match that deposit with a free bet up to $250 in total
- eg. Deposit $250, Receive $250, Bet With $500!
Website Layout and Usability
The Ladbrokes Australia website recently underwent an overhaul to bring it back in line with some of their competitors, and the results are stunning.
You will immediately be greeted with their famous red and white colour scheme, which is a breath of fresh air. Another thing you'll notice right off the bat is that markets are easy to find.
They know that punters do not want to waste time navigating their website trying to find upcoming markets, so they have introduced a section on the homepage of the site linking to upcoming events.
You can quickly find a list of the next twelve thoroughbred, harness or greyhound races set to jump, with a real-time countdown clock. If there are any significant sports events about to kick off such as AFL, NRL, soccer, basketball, etc, you will be able to find those matches immediately.
Ladbrokes Australia has definitely invested in the latest technology because this website loads faster than light. As soon as you click on a window, it loads before you can even blink an eye.
The rest of the navigation is industry standard. Betting markets on the left, odds in the middle frame and the betting slip and promos listed to the right.
Ladbrokes Australia Odds Boost
There’s only one thing better than winning on the races - and that’s winning even more!
Odds Boost allows you to increase your winnings on a race of your choice, every single day. It is an exclusive product, and Ladbrokes Australia is the only place you will find it.
Simply go to place a racing bet as you normally would, then click the Odds Boost button and watch the odds fly out.
With one Odds Boost every day, you can have top odds on your top tip for any fixed odds win bet for the day
Best of all, your Odds Boost will reset at midnight and you will get another crack the next day.
BREAKING: Ladbrokes Australia has just released Odds Boost Racing Extra, giving you, even MORE, chances to boost your odds each day!
Ladbrokes Racing Betting
Ladbrokes has lifted their act in the horse racing department. The introduction of a raft of new and exclusive horse racing punters has seen punters flying over from the competition to bet with them.
Odds Boost (explained above) is the big one, but they also boast Pick Your Own Odds which allows you to pick your own odds on all Australian races!
Best Tote +20% is an epic promotion they run on most major race meetings which allow you to get a whopping 20% better dividend than the Best Tote dividend price.
You will also find products including Best Of The Best (Best Tote or Top Fluc), Best Tote or SP, MidTote +5%, NomTote (you nominate the tote price), Starting Price Guaranteed, Top Tote and Top Fluc.
The upgrade to their website also now allows you to view detailed form for all runners, along with race comments and expert tips, plus the ability to stream live racing from your desktop or mobile phone.
Seriously, why on earth would you bet anywhere else on racing when Ladbrokes Australia gives you all this?!
Products and Features
Pick Your Own Odds
We mentioned it very briefly above, but feel Pick Your Own Odds deserves its own little section because it seriously is that damn good.
This is an exclusive betting product, and it quite literally allows you to pick your own odds on horse racing events each day.
Just select the odds you want for a particular runner, then Ladbrokes will return a winning margin for your selection. If your horse wins by more than that margin, you get paid out the dividend you choose.
Best Tote or SP
Best Tote or SP is their flagship Tote betting product. For every single race, every single day, you will be guaranteed a payout that is equal to the highest dividend of the three Australian Totes or the official on course Starting Price.
It doesn’t matter what state you are betting from, or if you are betting online or from your mobile phone, you will be able to bet in the knowledge that you are getting the best odds in the country.
Payouts on Interim Dividends
How annoying is it when you cheer home your horse or dog as it crosses the line first, but you have to wait for the dreaded interim dividend to clear before you see your funds?
This is not an issue with Ladbrokes Australia. They pay out within 60 seconds of the race finishing, meaning you will have your winnings even during the interim dividend period. Even if your horse loses via a protest!
Did you know that Ladbrokes Australia was the very first bookmaker in the country to release a Cash Card? Yep, and every other bookmaker has since copied the idea.
So why not come and utilise the original (and still the best) cash card. It is free to apply and they will send it out to you in the mail within 3 business days of your application.
You will be able to access your Ladbrokes betting funds from any ATM in the country, as well as the ability to shop online or use it anywhere around the country for EFTPOS transactions. It even has Visa Pay Wave!
Free Bets and Promotions
Ladbrokes have a great offer for new customers. If you don't yet have an account, now is the time to join!
Once you register with Ladbrokes, make a deposit and they will match it fully up to a maximum of $250. So deposit $250 and you can start betting right away with $500!
Ahh, you have come to the final bit of our review. We have saved the best for last because the Ladbrokes App is simply amazing.
It is available for all iPhone and Android devices as a free download. You will get Ladbroke’s already unbeatable odds with the bonus of using your Cash Card to withdraw winnings fast from any ATM in the country.
The Ladbrokes App was recently refurbished and released from scratch with a brand new design and is now the talk of the mobile betting world.
All your favourite Ladbrokes betting products are available such as Best Tote or SP, Pick Your Own Odds, Odds Boost, as well as form guides and expert race tips.