Online Bookmakers

Australians now have a wide array of choices when looking for an online bookmaker to bet with. From the originals like Sportsbet, to new arrivals such as BetEasy and Unibet.

We've listed all our recommended places to bet below, with links to our detailed bookmaker reviews for each.

This is your ultimate guide to online bookmakers!

Australian Bookmakers

 Betfair Betastar  Ladbrokes  Palmerbet Sportsbet Unibet 


betfairWithout doubt Betfair is one of the biggest names in the world. They have been based in Australia since 2005 and thousands of Australians have been relying on Betfair to provide them with the most unique betting experience online. They are a betting exchange, not a traditional bookmakers, so there are so many more benefits betting with Betfair than with the other corporates.

At Betfair you either Back a selection to win or Lay a selection to lose, giving you the ability to trade for a profit. You can bet live in running during horse races and they have a ton of great products including the 20% Owners Bonus, Best Of Five on racing and they even have a betting forum for punters to discuss things. Read more.

Visit Betfair


BetstarBetstar has been one of the most prominent bookies in Australia for the best part of a decade. They were originally run by Alan and Michael Eskander as the online version of their racing bookmaker, plus with excellent betting products across the footy codes. However in 2014 betting giants Ladbrokes came knocking and bought out the brand.

Since then Betstar has gone from strength to strength, running separately to Ladbrokes. Their racing service has been amped up to the max with a string of exclusive products including the hugely popular Pick Your Own Odds, plus a host of Tote based racing exotics and products. Read more here.

Visit Betstar

BookmakerOne of the newer guys on the scene, has certainly built up a very strong reputation in a very small amount of time. They launched in 2012 by offering a range of revolutionary products such as Pick Your Own Odds and the Place Picker. As of now they are definitely one of the bigger players in this country and have a very big future. cater largely towards the racing punter, but their sports betting service has really been ramped up in recent times to be on par with the other corporates. Their main racing product is Best Of The Best, but with Pick Your Own Odds you have access to an amazing new betting service that is hugely popular. Read more here.



ladbrokesLadbrokes are new on the scene in Australia. They hail from the UK where they are the biggest name in the industry and are now based on Australian soil where they have brought 125+ years experience with them. They have made a huge splash on our shores already and punters are really lapping up their amazing range of product.

They introduced the hugely popular Double The Odds promotion during the spring carnival and punters quite literally got double the odds on feature races. Ladbrokes are well known for paying out winning bets early and they gave some unique products as well as 9000+ sports markets. Read more here.

Visit Ladbrokes


palmerbetPalmerbet is one of the newer faces on the online scene in Australia, but they in fact have over 30+ years experience in Australia as a rails bookie based in Sydney. They launched online in August 2013 and other punters a fresh new experience and advertise the fact they have huge betting limits and fair odds which will be very attractive to high roller punters.

At Palmerbet you will get some good racing products led by their flagship product Best Of The Best along with Best Tote, Best Of Two, Tote +10%, Top Fluctuation and Best Tote + SP. They are offering $1.95 handicap lines on selected sports which are the best in the country. Read more here.

Visit Palmerbet


Sportsbet online bookmakerQuite easily the most recognisable bookmaker in Australia, Sportsbet are without the most popular bookie in the country. They are the masters of marketing and have built their reputation from offering what punters want.

Sportsbet are our number one recommended bookmaker. They offer a service that is second to none and are famous for paying out on markets early. With City Best Plus and Country Best, you will be getting some very good racing products too. Read more here.

Visit Sportsbet


Unibet LogoUnibet entered the Australian market in late 2013 when they bought out the BetChoice business owned by Colin Tidy and Mark Morrissey. BetChoice were already one of the better bookmakers in Australia, but with Unibet now pulling the strings they have now entered a new stratosphere. Unibet are now without doubt one of the best bookies in Australia for many reasons.

Unibet also stream live sports including every single NBA match of the season, plus they cater especially towards the racing punters with a range of products that include Tote 10%, SPG, Best Tote, Middle Tote, Top Fluctuation as well as 15 Owners Bonus and much more. Read more here.

Visit Unibet