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William Hill

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“ Super bookie with tons of markets and great in-play betting options ”


William Hill has been around since 1934, and is today a huge worldwide gaming company listed on the London Stock Exchange.

They acquired the Australian operation of gambling site SportingBet in 2013 and are now one of the most well known names in the betting industry in Australia.

Reasons to Join

  • Market leader in racing betting
  • Only bookie to offer a lottery product
  • Earn points with William Hill Rewards
  • Innovative live in-play betting platform
  • Free form guides and racing info

Join William Hill here

Website Layout and Usability

One of the first things you’ll notice when visiting the William Hill website is the slick presentation. The site has recently undergone a complete overhaul, and is now one of the best looking and most functional sports betting websites out there.

The addition of the “next to jump” bar at the very top of the site looks great, and is exceptionally functional. You can filter this to normal or feature races, in addition to the usual thoroughbred, harness, and greyhound filter.

The front-page slider keeps you up to date with the latest odds for big events coming up, in addition to any special offers and promotions that William Hill currently has available.

William Hill website

Whenever you click any odds around the website, you’ll be presented with the “quick bet” popup which enables you to either place a bet immediately, or add it to your bet slip. This really is a slick and well thought out feature.

Navigation using the left side menu is simple. We love the minimalism of the whole design, with single colour icons representing each sport. Drilling down to the exact market you’re looking for takes seconds.

In-Play Betting

William Hill have been at the forefront of in-play betting technology for years, and their current website reflects that.

William Hill in-play

Whilst perhaps not quite as slick as the normal sections of the website, the bet in-play area is still easy to use, updates very quickly in real time, and makes it extremely clear how to place bets during an event (you are given a “quick code” which tells the operator exactly what your bet is, so all you need to do is tell them your stake and your bet is on).

William Hill offers a plethora of live in-play markets to bet on. For Australian NBA fans, their in-play Basketball offering really is the best out there. You can watch a live stream of all games and bet in-play while you watch!

Bet in-play on the NBA!

Horse Racing Section

As most wagering is done on the sport of kings, it’s always good to bet with a bookmaker that has a simple thoroughbred wagering section. That’s what William Hill has.

Simple, one click betting is the main point here. Flucs, fixed odds, quinella, exacta and more all laid out within a couple of clicks (at most) with silks available for all Australian races. William Hill’s own tipster, “The Wolf”, provides comments for every race including his top four picks.

Racing at William Hill

Clicking a horse name drops down details of all its runs, along with a small summary of its chances in this race. You can also add horses to your black book, and receive notifications when it is entered to run.

You can also click the Watch Live link in the top right hand side to watch any of the races on your computer or mobile phone.

Everything loads instantaneously as no page refreshes are required. Betting on the horses at William Hill is honestly a pleasure.

Products and Features

Live Streaming

As with most online bookmakers, live streaming of sports is offered at William Hill. You must be logged into your account, and have either funds in your account, or have placed a bet in the previous 24 hours to watch the live streaming options.

Are you a fan of the NBA? Watch every game streaming live on your phone, tablet or PC!

Live Stream NBA

Live Stream NBA

First Past The Post

Don’t wait for correct weight! William Hill will pay out within 60 seconds of interim dividends on Australian racing. Additionally, if your horse loses a protest you’ll still get your cash. Applies to single bets only.

Check out all the promotions at WilliamHill.com.au

Mobile App

William Hill mobile downloadAs you'd expect, the William Hill mobile app is slick and easy to use, just like the website. You can tell it was designed from the ground up with a punters eye.

The app is available as a free download for all iPhone and Android devices, in addition to an app which is optimised for the bigger screen of the iPad. You can bet on the go any time, anywhere with your mobile device!

There are barely any features from the desktop site that aren't available on the William Hill mobile app. You'll get Best Tote +5% on racing, exotic and flexi betting, multibets on sports and of course the in-play and live streaming features described above.

App download

Download the William Hill betting app